profile of Lynette Loomis was published in the "Rochester 55
Plus Magazine" on 18 February 2011.
Lynette Loomis, 59, found her passion
as a life and business coach. Now let her help you find yours.
By Amy Cavalier
Wouldn’t it be great to have a GPS to guide
us through life? Enter Lynette Loomis, a certified life and business
coach. According to the International Coach Federation, a life coach
partners with clients in a thought-provoking and creative process
that inspires them to maximize their personal and professional potential.
“Most people spend more time planning a single vacation than
they do planning their life,” says Loomis.
Lynette-LoomisYou could define a life coach as kind of an “insightful
cheerleader.” Loomis enjoys “helping people discover
“All of us have gifts that we don’t recognize in ourselves,”
a certified life and business coach.
Just as professional athletes rely on coaches to help them master
their sport, people can use a little coaching in every day life,
“Anyone who excels at what they do has someone supporting
them, mentoring, coaching them along the way,” Loomis adds.
And for individuals 55 and over, life coaching can help you reinvent
yourself or find a new passion.
“I think at this stage in life we have usually had one or
more careers and are ready for a new career or the change of life
that is called retirement,” says Bob Emens, 60. “ We
are so immersed in the responsibilities of parenting and career
building that we need to open up to the endless possibilities of
life after 55.”
With a background in marketing, communications, and counseling,
and several degrees under her belt, Loomis decided to pursue a career
in coaching about 10 years ago.
A former vice president of marketing and Medicare at Preferred
Care, she became certified to coach individuals through the Coach
Training Alliance. She graduated from Corporate Coach U to train
as a business coach. Today, she is the proprietor of several businesses.
In addition to Your Best Life Coaching, Loomis also offers marketing
consulting under her business The Marketing Strategists.
As a life coach, Loomis works with individuals from 20 to 70 years
old, and from all walks of life. In her business coaching she tends
to work with sales people, CEOs, entrepreneurs, and even someone
who might be having a performance issue at work. People seek out
coaches out of passion or pain, Loomis says.
60, helped to start Image City Gallery on University Avenue
in Rochester. Bennet says Loomis helped him make connections
in the business community, develop his business plan, and market
it. He is also a noted photographer. See his work here.
Perhaps you’re 80 and you want to make peace with the sister
you haven’t spoken to in 10 years. Maybe you want to write
your first book, or explore volunteerism. Perhaps you recently lost
your spouse and need to find a way to fill the emotional void.
“People my age grew up at a time when there were traditional
and nontraditional women roles,” she explains. “There
may be some women who didn’t work outside of the home and
their whole identity was being a wife and a mother. Now the kids
are grown, maybe her husband has died, and for the first time in
her life, she gets to chose who she wants to be now, not just who
she’s supposed to be.”
60, right is the owner of Luke's
Mill Creek Farm, in North Chili. He said he couldn`t just
`sit at home`after his retirement. That`s why he sought the
help of Lynette Loomis. `She helped me with a lot of the incidental
things I might not have thought about,`he said. He is pictured
with celebrity chef Michael Psilakis. The photo was taken at
the New york Botanical Garden show in October of 2010.
Older clients, like Dick Bennett, 60, and Emens, sought out Loomis
for assistance starting up their own businesses after retirement.
A retired history teacher, Emens said he couldn’t just “sit
“I knew when I retired, I wanted to have some purpose,”
he says. “I wanted to do something productive.”
Falling back on his lifelong love of photography, Bennett helped
started up Image City Gallery on University Avenue in Rochester.
Bennett says Loomis helped him make connections in the business
community, develop his business plan, and market it. She helped
Bennett price his services, set up a website, and even get over
some of the anxiety he had about going out to photograph strangers.
“She helped me with a lot of the incidental things I might
not have thought about,” he says. “Even now if I have
a question, I can e-mail her and she can get back to me with some
options, ideas and impressions.”
Proprietor of Luke’s Mill Creek Farm, Emens sells products
made from garlic scapes, or the flower stem that grows through the
center of a hard neck garlic plant. After 25 years in the engineering
field, Emens says, he had to break the corporate mindset to set
out on his own.
“One’s mind is programmed to go to work every day and
concentrate on the goals and mindset that the company or your career
requires to succeed,” he says.
“When I tried to think outside the box, I had been used to,
I was having difficulty, especially since I had never had my own
Loomis gave Bennet valuable advice not only on business considerations,
but also in how he needed to grow personally to achieve them.
“Once I saw improvements it became clear to me that I needed
to consult with her from time to time to stay on track,” he
When it comes to helping clients set and attain their goals, Loomis
begins by looking at where they are and where they want to be in
their life, career or business. Then together they develop a plan
on how to bridge the gap. She helps them anticipate the obstacles
that may pop up along the way.
“We play out the worst case scenarios, get those fears and
anxieties out on the table, and deal with them one by one, and most
of the time, it’s never as severe as we thought it would be,”
Along the way, Loomis challenges and supports her clients. Sometimes
that requires some homework. For example, say your goal was to become
a creative writer. Loomis might ask you to interview three creative
writers and see how they got started or she might have you submit
three articles for publication in an effort to build your portfolio.
For a client looking to become an entrepreneur or inventor, Loomis
may have them do research to explore whether or not there’s
a market for their product or service.
Bennett says Loomis helped “put his feet to the fire.”
“It helps me become accountable for my decisions,”
he said. “When we decide I need to do something, the next
time I go see her, I’ve done something. I’m not just
wasting my money ignoring what she said.”
Procrastination is the thief of time, 16th century poet Edward
Young once said. Loomis says she understands how easy it is to stall.
However, if a client isn’t serious about moving forward, she
says, out of integrity, she can no longer work with them. She’s
had to fire clients before.
“I’m not going to charge them and let them go nowhere
week after week,” she says. “We talk about, are they
ready for this or are they ready to make the commitment, because
there’s more than just my time. There’s an emotional
Loomis recognizes making changes to better one’s life isn’t
“People get scared because they’re changing their life’s
paradigm,” she says. “For most of us, there’s
a comfort zone and then there’s a rut. Most of us tend to
revert back to what we know, what’s familiar, even if that’s
not a comfortable place, or a joyful place, or an exciting place,
so as a coach, I’m there to help you climb out of it.”
Sometimes, Loomis says, a client may decide that perhaps the goal
they had set wasn’t something they wanted to do after all.
“Then we move onto what they want to try next,” she
Loomis’ past experiences as a counselor come into play as
a life coach. Being successful, she says, requires you to be in
touch with your emotions and to be able identify what sets you off.
Those qualities can be particularly important if you’re say,
the CEO of a company. Being in a position of power requires an individual
to be very directive and high energy, Loomis says, and to be a good
listener. If everyone in the company is intimidated by the CEO,
and is afraid to provide feedback, or present other options to them,
“a good idea goes unsupported and a poor idea goes unchallenged.”
That can prevent the company from moving forward, says Loomis.
“If that CEO can create a non -confrontational environment
where people feel safe expressing a different opinion, the company
does better because you have a wealth of experience to work with,
rather than if everyone just says ‘yes’ to the CEO,”
You might be thinking, why do I need a life coach? I have friends
to bounce ideas off of. The difference with Loomis, is she is objective.
“I have no vested interest in a particular outcome,”
she says. “I’m interested in helping you arrive at the
outcome you want. I care deeply about my clients. I share your disappointments
and celebrate your successes.”
Bennett says Loomis taught him a process to achieve goals, and
helps him focus on the task at hand, and not be misdirected by cluttered
“I don’t think Lynette can give just one good idea,”
he says. “She’s full of them.”
He says investing in a life coach will pay off.
“I think personally, if you’re seeking a life coach,
then the money is secondary, because if you work at it, she can
guide you to happiness,” he says.
Loomis sees clients in their home or office, and also can coordinate
group coaching. Sometimes it’s just a matter of responding
to a quick email question, and there’s some clients that she’s
never met, only spoken to over the phone. That’s the thing
about coaching, she says, you can have clients all over the world.
Some people may only need her help for three months, while Loomis
has had other clients who’ve been with her for years. As for
the cost, Loomis says she can work within clients to find the plan
that will best fit their goals and their budget.
Besides the joy of connecting people and helping them accomplish
their goals, Loomis says it’s a great privilege when someone
trusts you enough to let you be part of a major life journey with
them. She says changing careers in her second half of life was the
best move she ever made.
“Let’s spend the last third of our lives fulfilling
our dreams, growing, enriching the lives of others, and having exciting,
interesting and enriching experiences,” she says. “We’re
not retiring from life. We’re retiring from a job. There’s